The exclusive theater window for The Flash movie will come to a close by the end of July and going by fans’ feedback, it doesn’t bode well for its home video release strategy. The Ezra Miller starrer speedster film with a Flashpoint-inspired plot is arriving on digital platforms barely a month after its premiere.
The Flash which was applauded as one of the best comic book movies from the genre by industry’s A-listers like Tom Cruise has now been reduced to one of the worst box office bombs from the DCU film franchise. CBM fans are already pitting it with the likes of Morbius for being an utter disappointment and arriving on Digital just a month after its release.
The Flash movie is expected to be available on streaming from July 18, as stated by the Twitter account The Flash Film News. While there is no date unveiled for its Blu-ray release – The Flash movie can be pre-ordered through Prime Video at $24.99 for the UHD edition. Though it is likely to be available on WBD’s Max too.
A few folks are also surprised WBD did not commit to the 45-day theatrical window for The Flash before releasing it digitally. While others reminded that James Gunn‘s Guardians of the Galaxy Vol. 3, which was released on May 5th – drops on “digital just 11 days before this [The Flash] and was released in theaters over a month before it.” Similarly, Disney is yet to reveal The Little Mermaid’s streaming release date (as of this writing), a title that hit theaters 20 days prior to the DCU film.
The Flash is set to release on digital platforms July 18. You can pre-order now! #TheFlashMovie pic.twitter.com/8w3Ns0lMoa
— The Flash Film News (@FlashFilmNews) June 27, 2023
Dude, a month later?!!
I know we're living in a digital, streaming era, but this is a new record 🫠 https://t.co/FAYfgP8OlM— Dee Cee (@DeeCeeGrayson) June 27, 2023
Disappointing that it’s having such a disappointing and short theatrical run but the good thing is I can watch #Theflash in 4k at home⚡️ https://t.co/ALe02QN1hB
— Ess (@AlexSheen0) June 27, 2023
the discourse when the flash hits digital pic.twitter.com/i0V2SBDhvS
— . (@alicunts) June 27, 2023
Fastest home video release alive https://t.co/Tc5LDLvTYd
— Your Majin Boo (@sonofether) June 27, 2023
A one month theatrical run. Never could have predicted it would bomb this hard. https://t.co/XXdDqHB5uc
— Christopher Baggett (@jcbaggee) June 27, 2023
For context: Guardians of the Galaxy Vol. 3 releases on digital just 11 days before this and was released in theaters over a month before it 💀 https://t.co/eVT90Bl6tM
— Logan (@DiamondSpiderP) June 27, 2023
Shoulda just done day and date.
We’ve seen this way too often this year where ‘big budget’ movies have extremely under performed and have ended up going on digital just weeks after release. https://t.co/XVQfZxvTke
— Fandom Culture ©️ (@Fand0mCulture) June 27, 2023
Pre-order what?
Do you really think people who didn't even bother to pay for a theatre ticket will pay whatever to own this?
Be grateful if they download it. https://t.co/jMopKgK6mY— Mariano Navarro (@MarianoPNavarro) June 27, 2023
AFTER A MONTH!? That’s crazy https://t.co/zpxKBnE8y0
— Nicholas (@NicholasPas5) June 27, 2023
you know whats sad? #TheLittleMermaid remake has been out for a month and as far as i know they have yet to announce a digital release and yet this movie has been out for 2 weeks and already has announced its own digital release which will be in about a month since it came out https://t.co/ny4LuHvG3G
— Abel (@Abel_0888) June 27, 2023
we need to collectively pull a morbius and make them put the movie in theaters again to flop a second time https://t.co/aGa1P8O9Vl
— tommy he/him🤙 (@tommyboytwt) June 27, 2023
This decision definitely helped kill the movie because ass ain’t buy a ticket lmao https://t.co/FXeUQ6hnEe
— SonicSaberYT(Bigger P1 shill)(Star Wars Rewatch)🐉 (@SkyRaiderG7) June 27, 2023
Woooow. You know a movie has done so terrible when this is already releasing just 1 month after it being in theater. This is hilarious.
😂😂😂😂😂 https://t.co/8vjCzTGKTq
— ᅟᅟᅟˏ ᅠ 𝑳𝒂 𝑲𝒂𝒓𝒂 .ᐟ ᅠˋ (@OfHeroine) June 27, 2023
ONE MONTH AND TWO DAYS LATER https://t.co/vWZmwH6FjW
— MaRAWder Red-a-ROM 2099 (@RedLReviews) June 27, 2023
That was fast https://t.co/6MzBJk9I1C
— Gamma 1 Stan (@Burst_ZG) June 27, 2023
Pathetic!🫢 No amount of new PR to divert this disaster can change the fact WBD is gonna lose a lot of money this year . And stockholders/investors will not be pleased .👀 #TheFlush https://t.co/Pm4zYOFMTL
— Gracebella (@GallardeMabel) June 27, 2023
Damn
If they waited a bit longer it wouldve hit 1 billion on the box office 😔 https://t.co/xvvNrVQulW
— Pｪssmaker 🔆 (@Massive_Peace) June 27, 2023
The answer behind GOTG Vol. 3’s late release on streaming and the speedster flick’s early arrival lies in James Gunn’s recent response to a fan requesting for Guardians 3 on Disney+, “We’re still in top 5 in the box office, let us enjoy theaters.” Unfortunately, that has not been the case for Andy Muschietti‘s DCU film which had a devasting 73% decline at the second week in theaters.
It’s been a bumpy theatrical journey for The Flash since its preview screenings. The studio has struggled to contain major leaks which spoiled the film’s cameo surprises. Speaking of leaks, The entire movie was released on Twitter this week, receiving a whopping 1.7 million views before being taken down. It is possible the early streaming schedule for The Flash could have been decided due to these unforeseen circumstances.
The Flash movie is still running in theaters worldwide.
