Bird Box, the horror movie that was released on Netflix in December, has reportedly set a record for the streaming platform garnering over 45 million users viewers in the first week of its release. Based on a Josh Malerman novel, Bird Box follows the story of Malorie, played by Sandra Bullock, who has to face a lot of challenges to raise her two children during the apocalypse.
Bird Box transitions between two time periods, the first showing society’s initial collapse and the second highlighting Malorie’s attempts at protecting her children, all the while blindfolded to avoid seeing the supernatural creature that is driving everywhere around them to take their lives. Notably, seeing the mysterious creature has deadly consequences.
Well, the film has thrilled the audiences so much that they’re recreating the instance of being blindfolded before doing their everyday chores, similar to Bullock’s character in the movie. Some have even posted videos of themselves on social media while trying out the Bird Box blindfold challenge.
One of such videos, posted on Christmas Eve, showed a blindfolded family of three- an adult, a young child, and a toddler- running around indoors before a toddler smashes into a wall.
While there have been no reports of serious injuries, Netflix felt it was necessary to issue a cautionary plea to warn people about the ongoing challenge. It took to Twitter to warn viewers against attempting the Bird Box challenge.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes,” the Twitter post read.
Well, 2018 saw the rise of many crazy internet challenges including the Kiki challenge in which participants jumped out of moving vehicles to dance while playing a song by the rapper Drake.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
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