The much-awaited upcoming Star Wars movie, Solo: A Star Wars Story, is expected to make a surprising reveal at the biggest television event of the year: Super Bowl LII this Sunday. According to a report from The Hollywood Reporter, citing an industry insider, the marketing campaign for the spin-off film is likely to kick off during the Super Bowl this week.
Considering the fact that the Super Bowl is one of the most watched television events of the year, it would definitely be a wise decision for Hollywood Studios and film companies to showcase their movies during the Super Bowl football championship. This would help them reach a large audience without incurring major marketing expense. Studios like Sony, Warner Bros and Fox are already willing to shell out as much as $5 million for a 30-second spot. Disney is yet to comment on its Super Bowl plans.
It’s strange that Disney and Lucasfilm have not yet dropped an official still, poster, or trailer for the standalone Star Wars movie, Solo: A Star Wars Story, which is scheduled to hit movie theatres four months from now on May 25. Notably, it hasn’t been a smooth run-up to the upcoming Star Wars movie.
Directors Phil Lord and Chris Miller started the film production together but left within just three weeks of filming over creative differences. The helm of the movie then went into the hands of Ron Howard who resumed filming through the fall. Due to filming issues, it was expected that Disney might postpone the release date of Solo: A Star Wars Story from May 2019 to December. But that did not happen and the film is still on track to land on its original May 25 release date.
Some of the other upcoming movies that are expected to have their trailers showcased during the Super Bowl are Jurassic World: Fallen Kingdom, Dwayne “The Rock” Johnson’s Skyscraper and Paramount’s Mission: Impossible – Fallout. The Jurassic World: Fallen Kingdom trailer is rumored to run for a whopping 90 seconds.
Are you excited about a possible trailer reveal for Solo: A Star Wars Story at the Super Bowl? Let us know in comments below.
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