Zack Snyder will be taking his kids to watch Blue Beetle this August and the Snyderverse fandom is shocked to see the ZSJL filmmaker offer support for the DCU film, the first title released under James Gunn‘s Gods and Monsters. The DCEU architect was not the only filmmaker with David Ayer also jumping in to amplify the online reach for the Xolo Mariduena starrer flick, the first Latino live-action adaptation from DC. WB’s marketing department has also begun hyping the upcoming entry through merch.
Aside from the #Bluebeetlebattallion movement from fans – #RepresentationMatters is another hashtag being pushed around on Twitter to market the upcoming first DCU film from DC Studios. The ongoing SAG-AFTRA strike has barred actors from participating in promo efforts for their projects so it appears directors from the industry are doing their part to market films.
It is unclear if this is a marketing effort from Warner Bros. similar to The Flash movie which gained notoriety after A-list talent like Tom Cruise mentioned the speedster flick in a good light. As Grace Randolph also noted, “I suspect his more like how WBD got big names to say The Flash was great”.
Zack Snyder amplifies Blue Beetle’s marketing with his post garnering 9 million views & rising
While Snyder remained mum throughout The Flash‘s promotions, even whilst WB continued to market it as a film that aligns with Zack Snyder’s Justice League aesthetics – the director has finally offered his voice for the DC film. But not all Snyderverse fans appear to share the same enthusiasm as the BvS helmer, “Zack Snyder himself could promote this movie and I still won’t go see it” tweeted one user going by @KobeSpurlock. Even so, these detractors are a minority and stans are rather discussing their awe of Snyder’s ability to reach millions through a single tweet.
Supporting people I care about is all. You wanna flip that negative? Dang okay ๐คฃ https://t.co/F2xX4sOI7W
— David Ayer (@DavidAyerMovies) July 31, 2023
Looking forward to taking my kids to see Blue Beetle. #RepresentationMatters #BlueBeetle pic.twitter.com/dJZxQxlWIO
— Zack Snyder (@ZackSnyder) July 30, 2023
๐ #RepresentationMatters https://t.co/xPRnumiYPl
— David Ayer (@DavidAyerMovies) July 31, 2023
๐๐ผ https://t.co/BCanVI2cIF
— David Ayer (@DavidAyerMovies) July 30, 2023
Even Zack Snyder canโt get me to support DC anymore. Contrary to haters consensus to cult like activity. I make my own decisions. They ran Zack out, and attacked the fans through many hit pieces. And refused to give him a sequel to ZSJL. Iโll move on to #RebelMoon not DCU shit. https://t.co/txg8E3o04M
— Leonidas (@Signs2323) July 30, 2023
Do it. @ZackSnyder ๐ค @JamesGunn#TheAuthority pic.twitter.com/rpVwmtgsCm
— Chris Wong-Swensonโก (@pingpongflix) July 30, 2023
Gunn rts Zacks #BlueBeetle post pic.twitter.com/pyVFpSyGlC
— SyL โ (@sylabdul) July 30, 2023
Even Zack Snyder canโt get me to support DC anymore. Contrary to haters consensus to cult like activity. I make my own decisions. They ran Zack out, and attacked the fans through many hit pieces. And refused to give him a sequel to ZSJL. Iโll move on to #RebelMoon not DCU shit. https://t.co/txg8E3o04M
— Leonidas (@Signs2323) July 30, 2023
I suspect this is more like how #WBD got big names to say #TheFlash was great
because, you know, that worked so wellโฆ#BlueBeetle #DC https://t.co/d089GhQRYU
— Grace Randolph (@GraceRandolph) July 30, 2023
WBD not promoting #BlueBeetle and relying on fans is the laziest thing I have seen, especially in this moment.
Zack Snyder is such a sweet dude for his support. He deserves so much success with #RebelMoon. pic.twitter.com/aHJZjBnQxN
— Z (@AMagicWriter) July 30, 2023
The tremendous impact of a single post is something that Warner Bros. cannot ignore
Bring back Zack Snyder let him finish his story. pic.twitter.com/kmKnKcRhwc— Tommy ๐ข๐ท๐๐ญ๐ฎ๐ป (@TommySnyder991) July 30, 2023
The Blue Beetle marketing team seeing Zack Snyder coming in at the 11th hour to hype up the film pic.twitter.com/66bPv1OZbX
— Walt (@Uber_Kryptonian) July 30, 2023
Zack Snyder tweeting a picture of Blue Beetle got more engagement in 3 hours than every Rebel Moon post he made. The hold capeshit has on the public is concerning.
— Ultra Unbiased Snyder Fan (@snyder_all) July 30, 2023
Like I literally said like 2 weeks ago. Zack Snyder himself could promote this movie and I still won't go see it. I ain't giving Gunn my money
— KS #DeathstrokeNetflix #MakeTheNewGodsMovie (@KobeSpurlock) July 30, 2023
From the looks of it, Zack’s online reach is comparatively more extensive than Warner Bros., or at least in promoting Blue Beetle. Many fans pointed out that the first trailer tweeted through WB’s official handle failed to garner the same reach as Snyder’s post which currently stands at 9.2 million views as of this writing. Director Angel Manuel Soto has also responded to the kind gesture & revealed he is a fan of Snyder films “since you were doing commercials”
Angel responds to Zack
"Thanks, teacher. Thank you for this kind gesture. As a fan of your movies and an admirer of yours since you were doing commercials, you have no idea how much this gesture means to me and to the culture(1/2) pic.twitter.com/8yeeHIqjAg— Blue Beetle Updates (@Bluebeetlenews) July 30, 2023
David Ayer also faced pushback for throwing his support to “people I care about”. There is still a large fandom anticipating DC Studios to release the Ayer cut of 2016’s Suicide Squad and especially with the ongoing Actors Strike delaying new projects – the voice for the director’s cut grows larger.
Zack’s response to Blue Beetle has already prompted speculations over a possible collaboration to direct a DC Film for Gunnverse. Some are pitching for Snyder to direct The Authority movie but the filmmaker is currently engaged in building his own universe, Rebel Moon for Netflix.
WBD has faced heat from DCU stans for prioritizing Barbie‘s marketing over Blue Beetle. Its current projections stand at $12-17 million at the domestic box office – an alarming estimate that could make it another failure for the DC film franchise.
A certain group of people are punching the air right now. https://t.co/TCBaTgm1Bf
— BSL ๐ #TIFF23 (@bigscreenleaks) July 30, 2023
The KING of supporting other DC projects ๐๐ป pic.twitter.com/4ZDXw6NBRc
— sabrina ๐ฆ (@nightwaynes) July 30, 2023
From @DavidAyerMovies gram!#BlueBeetle getting much needed promoting!#RepresentationMatters as does a directors true vision! pic.twitter.com/CsKGTFAzXg
— Southcaliguy87 #ReleaseTheAyerCut (@DarkKnightsFan) July 31, 2023
Zack Snyder knows that Blue Beetle is a movie about the First Latino superhero and he understands that representation matters, thatโs why he is showing his invaluable support for this film. If any of DC fans still hate him, then they should seek mental help. Zack deserves better pic.twitter.com/9ce56Oulyt
— ๐๐ฒ๐ฟ๐ฎ๐น๐ of North ๐บ (@Itssan17) July 30, 2023
Zack Snyder is so big that his tweet supporting a DC movie makes the headlines. ๐
The power of this man. https://t.co/3D86f8jm62— Jo Costello (@MaJoJovi) July 30, 2023
Indeed! #REPRESENTATIONMATTERS ๐ I canโt wait for my cosplay and to watch it. https://t.co/BVolDJIJmg
— Lis.Wonder ๐จ๐บ (@LisWonder1) July 30, 2023
Blue Beetle will arrive in theaters on August 18.
